This is waaay too strong for my sensitive nose-- but, I think it would be great for those who are trying to get their husband or other man in their life to switch to a healthier product. Like another reviewer stated, the whole house is fragrant after my husband used this wash. I'm alarmed by how strong it is.
As someone who is sensitive to fragrances (artificial or strong natural ones) this isn't something I can see myself wanting in my home. My husband just used it for the first time today, and I love what this company is doing so I am going to try sticking it out for a few more days to see if I can get used to it, because I would rather avoid a return if possible. But, I likely will be returning and getting Unscented for my husband. I hope there are mild scents for men soon! I personally use the lavender and love it-- it has a smell in the shower, but it rinses off. Very mild and pleasant. I'd love something similar for men.